SaaS solutions have taken the world by storm over the past few years. From IT firms to marketing companies, retailers, manufacturers; everyone is migrating to the SaaS model, and we have stats to prove that.

According to bmc, 78% of small businesses are already using SaaS applications, while 70% of CIOs claim that agility and scalability are the main reasons they prefer Software as a Service over on-premise solutions. Thus, if you are a tech firm looking to boost revenue, shift your focus on SaaS development and make sure your solutions follow the latest trends to crush the competition.

Below in this post, we have discussed the five biggest software trends that will make the headlines in 2022. Please give them a solid read to take your SaaS Company to the next level.

Top SaaS Company Trends to Embrace In 2022

  • Artificial Intelligence
  • Vertical SaaS
  • MarTech
  • PaaS
  • Minimal Code

Artificial Intelligence

Artificial Intelligence is a promising technology that aims to imitate human behavior through machine learning and deep learning. AI has many applications in the SaaS world to help businesses streamline their operations, with its usage likely to grow even more in 2022. This is because companies are increasingly shifting their focus on automating processes, gaining insights through data analysis, and effectively engaging with customers/staff.

As a SaaS dev engineer looking to boost revenue, try building your expertise in the following AI-based applications to outperform the competition:

Human Resource

The competition is fierce for employment, so companies receive thousands of job applications for a single post. Going through each resume to find the perfect candidate can be taxing. Therefore, employers will be investing in AI-based SaaS solutions capable of selecting ideal applicants without consuming time and manual labor.


Finance management is a crucial but difficult task that takes plenty of time and effort. This is why businesses in 2022 will be investing more in AI-based account and billing SaaS solutions capable of keeping track of cash flow, transactions, and budget without human effort.


Getting bombarded with repeated questions and responding to each manually is tedious. In 2022, Companies will turn to AI chatbots more than ever as these applications can promptly provide pre-written answers to common queries.

You can build a massive client base by offering state-of-the-art services in the above mentioned fields.

Vertical Software as a Service

Vertical SaaS aims to serve a specific niche or industry, unlike horizontal SaaS that tries to be all things for all people. Due to its industry-specific approach, Vertical SaaS applications are only developed by experts having knowledge of the target industry. For example, an application developer with vast experience building healthcare applications would be ideal for creating vertical apps for the medical industry.

Here are a few reasons that put Vertical Software as a Service among the hottest software trends in 2022:

Highly Integrable

Vertical solutions are integrable with some of the industry’s most essential products, such as ERP, billing, marketing, etc., from the get-go. This means getting the job done efficiently without wasting time on complex integrations.

Auto Scaling and Upgrades

Another reason businesses are increasingly turning to vertical SaaS! These solutions can help auto scale or upgrade their infrastructure without tracking, monitoring, and support, allowing companies to save a ton of money while constantly adding innovation to their operations.

High Standards

The quality of vertical applications will continue to rise in 2022 as each software developer aims to outshine the competition. Considering this, high levels of innovation are expected to fulfill the users’ evolving expectations.


MarTech is an umbrella term for various marketing tools that businesses use to execute their campaigns effectively. These tools are typically integrated or used together to achieve the desired results.

While the term MarTech might be new to some, marketing teams worldwide have long relied on this technology to enhance and optimize their creative workflows. According to Wildfire, 65% of marketers consider MarTech their top choice to improve ROI, with the percentage likely to grow even further in 2022 due to the following reasons:

More Personalization

In 2022, marketers will adopt tools tailored to their needs, and ultimately, their customers’ needs. According to Vijay Sundaram, Zoho Chief Strategy officer, tools that offer more personalization are the future because no two businesses are the same. Hence, they should not use MarTech the same way. Given this, you can expect MarTech to be more personalized this year.

Improved Staff Performance

MarTech tools will enhance their ability to collect data on staff behavior with customers, enabling brands and businesses to deliver better customer experiences. These analytics will cover online and in-store interactions to ensure customers are being treated right, resulting in more sales.

Migration to Cloud

Companies will be seeking ways to become more efficient and accessible to both customers and workers. Consequently, we will see more businesses investing in Software as a Service to replace their existing marketing tools.


Product as a Service or PaaS is a viral technology that supports the complete application lifecycle while reducing cost and complexity of the development process. In 2022, we expect more businesses will migrate to PaaS to speed up operations at minimum prices.

Here’s why we think so:

Rapid Development

PaaS helps you build applications more quickly as there is no need to create, configure, or provide your own development infrastructure. As a dev engineer, you gain instant access to the application building environment with a suite of essential tools and libraries, enabling you to deploy new programs swiftly.

Enhanced Scalability

Since PaaS programs have reusable code, it increases the opportunity for scalability, allowing businesses to scale or modify their processes/applications with ease.

Cross Platform Compatibility

Today, businesses want to build solutions that work on several devices to maximize profits. As a PaaS application developer, you can offer development options for multiple channels and devices using a single platform to save your time and effort.

Minimal Code

Complex code is becoming a thing of the past as more companies are turning to ‘white labeling’ and ‘low code’ solutions, allowing SaaS experts to develop engaging and high-performing applications with less effort.

Here’s what each term mentioned above means:

White Labeling

In White Labeling, a software developer (like the Flying Donkey team) builds a tool and sells it to another individual/company, giving them the rights to customize the application and sell it under their name. White Labeling has been on the rise over the last few years, and it will continue to grow in 2022. This is because it helps small businesses quickly gain market share without breaking the bank.

Low Code Applications

It’s in the name – low code applications are built using minimal code, saving tech firms plenty of development time. Like white Labeling, low code tools have been in demand for many years, and their market will continue to rise in 2022, gaining a worth of $187 billion in 2030. The reason is simple: these applications can be built with small technical expertise, allowing many non-coders to enter the SaaS world.

The Bottom Line

These are your top five Software as a Service trends expected to dominate the SaaS world in 2022. As a software development company we can help you offer unique solutions by building SaaS software from the ground up, or assist with a feature you might not have the capacity or expertise to handle.

For technical knowledge or assistance in SaaS development, please don’t hesitate to reach out to us.