Once you have built a great software as a service (SaaS) company, the next logical step is onboarding your customers. When onboarding, you should focus on creating value for your customers from the get-go. That way, a business can build and maintain a good relationship with customers throughout their journey....
Intro It's impossible to pin down a price for a SaaS project because every business will have different requirements. Developing a Minimal Viable Product (MVP) can significantly reduce development costs. However, effective SaaS project management will still be critical for creating a viable, robust product your customers will love. Here's...
Not Solving a Problem of Value A SaaS product needs to fill a need, but not all needs are created equal. When creating a product, you should be sure people will be willing to pay for your solution. It sounds obvious, but failing to fill a gap in the market...
Growth hacking is a broad term used to describe various strategies solely focused on growth. It is most often used when talking about startups that need to generate a lot of new customers on a limited budget. A growth hacking strategy for SaaS startups can be a multi-pronged approach that...
No matter what kind of product you are selling, it’s powerful to use a hook that helps to make the product immediately relevant to consumers. This is how marketing experts sell products to the right consumers with limited effort. When you are selling a SaaS product, showing what it can...
To remain profitable, a SaaS company must attract paying customers, upsell to those customers, and increase customer LTV (Lifetime Value) through retention, with the last considered the most important, While a SaaS developer company is vulnerable to churn, reducing it to manageable levels is not difficult. In this article, we...
This is the second blog in our series on SOC compliance. In the first one, we answered some general questions about the process. Now it is time to discuss some of the details about making changes to Access Controls to comply with SOC. We’ll discuss policy making, implementation, monitoring, and...
Companies have access to incredible ways to gather data and simplify achieving their goals, but without proper integration and effective ways to gain insights from it, the data is meaningless. Custom software should be used to effectively leverage your data. Today we’ll look at the importance of utilising custom software...
